Welcome To Airport Plaza Jewelers the Showroom
Established in 1996, The Showroom on Union is an expansion from our original Kiosk store. The Showroom on Union has been operating at 4230 Union Road, Cheektowaga since 2012.
Don, Laurie and Rick
We invite you to browse our selection of over 6,500 pieces of gold and diamond jewelry on display. We have designed and built many of our featured items. We also carry closeout and overstock jewelry from our National Trading Partners Network.
In addition to diamond jewelry, check out our vast selection of:
Visit our shop to see amazing creations from our designers
My experience at Airport Plaza Jewelers was wonderful! I looked at over ten different jewelers and most of them were all about the sale trying to get your max budget. I only had a few things in mind and wasn't exactly sure what I was looking for. I started talking to Don. He was filled with ideas. He taught me everything I needed to know about buying a ring and what to look for. In the end, I found the perfect ring at a great price thanks to Don! I really appreciated all his help. I would recommend him to anybody looking for an engagement ring! I recommend you at least go and see him! Plus, my fiancée LOVED the ring!
I definitely plan on coming back, I appreciate the staff was helpful & not pushy. I explained my budget & even though I couldn't afford thousands was still treated with respect. And because the woman helping me was so helpful explaining my options I ended up spending more money than I originally planned with no regrets.I was able to put down a deposit and pick up when I wanted.
Worked with Rick twice, once to buy a 14k solid gold chain and once to sell gold. Both times were very pleasant. A lot of the complaints seem to be about prices; I got a great price discount of 20% for being a vet. Furthermore, Rick allowed the entire transaction to occur in bullion. When selling, I got fair prices (every dealer has to make a profit, it’s not a zero sum game). I was mostly offered 5-7% below melt on gold bullion.
Stopped here on a whim because I just broke a watch that I loved and I wanted to see if they did watch repair. They took a look and said they would try. They found a pin that fit and fixed it in less than 5 minutes. They wouldn't take any money from me. They simply said "just keep us in mind for your next jewelry purchase." I will! Good, old-fashioned customer service is basically extinct, except for these guys. I really appreciate the help and I will keep you guys in mind!